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By TODD GALLINGER, Guest Columnist
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If you are like many entrepreneurs or small business owners on a tight budget, the thought of trademarking your business name or logo may not be high on your list. But it probably should be. A trademark is any word, name, symbol or device that is used to identify your goods or services and distinguish them from others. Trademarks often acquire business goodwill and prestige in direct relation to the years of hard work and effort you devote to your business. The longer a trademark lasts, the more valuable it is likely to be and the more important it is to protect it. |
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