To borrow bumper sticker wisdom, “If you can read this, you’re probably literate.” Meaning, what you’re about to read does not apply to you. But if you’re one of the hundreds (or maybe thousands) of readers who leaf through this publication merely to check out business ads, skim headlines or skip to the last paragraph of catchy articles, then you’re precisely who this column is about. But thankfully, you won’t be offended. Why? Because you won’t be reading it!