In a country which fiercely upholds its secular identity and which banned hijab in schools, modest Muslim clothing does not have to be fashion-lacking.

"Popular styles this year have beadwork and the color is orange," said Ouslghozi Jkrom, displaying her store’s array of bright colored dresses and hair veils.

A generation of young hijab-clad Muslims has influenced Europe’s fashion industry as the runways now discover a trend of mixing long dresses with jeans, and layering sweaters and tops."It’s not just Muslims who are buying our jeans now," said Susanna Cavalli, chief of product development for the Italian company Al Quds. With a baggy cut and multiple pockets, the company’s new line of jeans was mainly tailored to cater to Muslims who want to stay comfortable while praying. But Cavalli says Al Quds jeans are becoming popular among non-Muslims too."It’s a good fashion product, first of all. That means the spectrum of our audience is growing."

"I find it very easy to dress. You find all kinds of things in town," said Bushra Sayed, a 20-year-old Muslim student who lives in Holland’s Rotterdam.

Wearing her dark brown hijab, blue shirt and knee-length skirt over jeans, she believes religion and fashion need to be mutually exclusive.

"For me it is important to cover my body, except the hands, feet and face. And within that I can wear whatever I want, but it should not be too tight and short.